Thursday 14 January 2010

Kerrang and NME front cover analysis

Kerrang! was first published on 6th June 1981, edited by Geoff Barton. Rock magazines have been popular in the media since fanzines began off a trend from enthusiastic fans writing their own articles and handing them out for free at gigs. Kerrang! promotes grunge bands, metal bands, and all bands within a genre of rock. Such bands as Nirvana, Metallica, Fall out boy and Slipknot have all featured on the front cover, or within, Kerrang! The magazine is sold at a price of £2.20 in the UK and is found in most convenience shops. It is publish by Bauer Consumer Media in the UK, who are a large German publishing company based in Hamburg. They own 80 media brands overall and operate in 15 different countries. Other magazines that are published by Bauer Media are; Heat, Q, FHM, and Grazia. Kerrang! also use other forms of media such as; Kerrang! TV, Kerrang! Radio, a clothing line and their own website (www.Kerrang.com).





This issue of Kerrang! sees the popular metalcore band ‘Avenged Sevenfold’ dominating the front cover represented as a typical street-gang. The lead singer of the band (Matthew Charles Sanders A.K.A. M.Shadows) holding a metal chain wearing tinted sunglasses baring his teeth, appearing to be screaming or malevolently laughing. The rest of the band are circled behind him holding weapons or in a serious pose. Mainly wearing black gives a mysterious and sinister feeling to the magazine. This is linked with the type of music that they are well-known for, as metal is a scary type of music, black gives a sense of fear. The Kerrang! logo is situated behind the band’s heads making the figures more dominant then the magazine itself. Pictures of other bands and information within the magazine is near the bottom of the magazine scattered around the base of the picture. A colour scheme of white, red, yellow and black is used on the front cover of the magazine, this links in with the colours of the background and remains looking professional.

 
 
 
NME has been published weekly since March 1952, being the first british paper to include a singles chart which featured in the 14th November 1952 edition. NME have expanded in the media with; NME TV, NME Radio, their website (www.NME.com) and NME album of the year. It is published by IPCmedia who are the leading publishing brand in the UK, publishing 80 magazines with NME being their only music magazine. They have a wide variety of magazine genres which allows them to appeal to many different personalities within the general public. NME informs its’ readers of tour dates, music news and also includes interviews form bands within the genre that it represents. It costs £2.20 in the UK and can be found in most convenience stores.




This issue of NME introduces the new band ‘The Gossip’ to publicity, promoting their attitude towards life and genre of music. The picture of the band dominates most of the background, hiding half of the magazine’s name showing the power they have even when they’re not in control. Direct eye-contact from the members make a bond between them and the reader. Pictures and information about other bands are placed down the left hand side of the front cover, and the band’s name is almost central in the largest font on the page. This makes the band seem important and stand out from the rest of the page. The magazine seems to promote sex and being rebellious as beneath the title it mentions these issues relating to the band’s success. Yellow, red, black and white are the colours used for the colour scheme which makes it appealing yet still professional.

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